The shop called Adrénaline has changed its name and its mission by becoming NOR Tremblant, a boutique fully aligned with the relaxed style of a weekend at the chalet. Exit snowboards; welcome ready-to-wear. The new brand promises selection, comfort and products that are ahead of the curve in terms of style.

A smart decision

The transformation, which responds to customer demand, will strengthen the offering from the 13 SMT shops. The process of metamorphosis has taken a year and a half and has been a “real team effort”, according to Mathieu Bouffard, marketing advisor of Station Mont-Tremblant (SMT).

Adrénaline was one of SMT’s most longstanding stores – whence the importance of celebrating this 24th birthday. “We’re turning a page in the history book, but in a positive way,” Mr. Bouffard emphasizes.

Most of the team will stay and the snowboarders, who appreciated the knowledgeable tips from the Adrénaline staff, can now profit from the expertise in the Burton Tremblant and Salmon Tremblant shops.

Life at the base of the slopes

NOR Tremblant offers clothing, footwear and accessories for adults and children, and features a style reflective of the unique lifestyle of the Upper Laurentians. Among the brands selected: The North Face, Volcom, Vans, Columbia, Billabong, Picture, Blundstone, Electric, Pendleton, Reef, Sorel, Hershel, Stance, Hooké and Plenty.

The NOR Tremblant brand image will mirror this unique combination, which gives it “a young, bohemian vibe”.

Staying on top of new trends also means responding to customers’ environmental concerns by offering, in particular, Québec brands such as Hooké and Plenty. It should be noted that The North Face is making a huge shift to green by integrating ecological manufacturing processes and recycled fabrics.

The new NOR Tremblant boutique opened on November 22 and is now yours to discover.

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