For more than twenty-two years, as if it were a reflection of the mountain village of the same name, the Chamonix boutique has been synonymous with quality and elegance. The shop, which specializes in high-end ready-to-wear and ski clothes, attracts a distinguished clientele which enjoys the attractions of Tremblant’s pedestrian village year after year.

Chamonix moved in autumn 2022 and can now be found in spacious, light-filled premises on Place Saint- Bernard close to Magasin de la Place and the arch that leads to the Fairmont hotel.

Carefully curated collections

Among the brands that make up the winter collection, such as Dale of Norway, Newland and Krimson Klover, the German brand Bogner is by far the best known. Its daring design is evocative of the European Alps and the adventures of agent 007. Its younger sister, Fire and Ice, completes the alpine range and is relatively more affordable.

There are also two new brands in the store: Goldbergh and We Norwegians. Goldbergh, from the Netherlands, offers luxury ski clothes with feminine silhouettes, while We Norwegians positions itself as an eco-responsible company with articles in merino wool for active women and men.

In summer, items from the Spanish company Desigual attract women through its brilliant colours and colour combinations.

Personalized service

“Sport, selection, expertise”: that’s the slogan of the Station Mont Tremblant (SMT) boutiques. Ève Handfield, SMT’s marketing consultant, makes a point of emphasizing the exceptional service dispensed by the Chamonix boutique staff. “The boutique’s few employees have been there for a long time. They know their products well and call their clients by name,” she notes.

Ms. Handfield tells us that a new VIP service has ben initiated to strengthen this community of loyal customers. They can subscribe to a newsletter, right in the boutique, to remain up-to-date on the new collections and coming VIP events.

tremblant.ca/fr-CA/quoi-faire/boutiques/chamonix

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