While the editorial line-up has evolved somewhat over the years, the mission of Tremblant Express remains intrinsically the same: to heighten awareness of our magnificent part of the world, its history, its cultural and sports community as well as its lifestyle.

Founded in 1993 by Chris Fair, a journalism graduate from Concordia University, Tremblant Express has, bit by bit, carved out an enviable place for itself in the media world of the Upper Laurentians. The first issue was 12 pages in length, a bilingual newspaper for skiers titled Ski Tremblant. It called itself “the most visible guide to the region […] consulted by visitors in search of information about shopping, meals and recreation.”

In July 1994, Ski Tremblant became Tremblant Express. Informative content was added to the 16-page issue which announced, on its cover, the first annual Summit of Canadian Blues, the forerunner of the Tremblant International Blues Festival.

“That was the birth of the distinct character of Tremblant Express,” wrote journalist André Courey in 2008, on the occasion of the publication’s 15th birthday. In 2010, the decision was made to improve the quality of the paper used. Always bilingual, Tremblant Express distinguished itself in this way from local weeklies.

A large team of the artisans of print journalism

Tremblant Express is, above all, a team of impassioned professionals. We’ll mention the columnists first, all happy to share with our readers their respective expertise. Then come the writers who, following the example of Geneviève Huchette, Cathy Bergman, Jeff Swystun and the author of these lines, make it their business to provide our readers with timeless content that can be appreciated throughout the year.

Let’s highlight, as well, the contribution of Anne Johnston and Lysanne Ethier, who have been part of the Tremblant Express adventure as translators since 2004, as well as the devoted work of Myriam Delage, administrative director, who recently celebrated 15 years with the company. Lastly, we must note the excellent work of Isabelle David, who was the computer graphics expert from 2006 to 2017, and who returned to the fold in July 2023.

“A flagship product in a niche market” – David Coderre

In charge of advertising sales from 2012 to 2015 and from 2017 to today, David Coderre is now the sole owner of Tremblant Express. Asked about his perception of this publication, David considers that Tremblant Express remains the refection par excellence of our community.

“It’s a necessity,” he notes. “If it didn’t exist, it would be like saying goodbye to good news. Let’s wish ourselves another 30 years.”

“It’s important to promote our destination…to make it radiate,” David continues. “We are looking towards the future and we observe that the popularity of our publication is not losing steam. Demand remains very strong with advertisers, because they are in a position to evaluate their return on investment. Our distribution points confirm the same thing. Keeping the display units full is quite a challenge. Talk about it with Alain Desrosiers, who has to refill the boxes every day. Our observation is that Tremblant Express still has many fine days ahead,” he concludes.

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