Winds of change at Fluide

© Courtoisie

The juice bar Fluide is an adventure that began 20 years ago when Marie-Claude Larivée left a career teaching chemistry to become part of her dreamed-of workplace. On March 13, 2000, the young businesswoman (and new mother) opened the first juice bar in Quebec with the objective of creating a “place of belonging at Tremblant”.

Difficult beginning

After a few years of near bankruptcy, the juice bar finally saw the sun break through. Marie-Claude believes that the outdoor counter, where fresh lemonade is pressed in summer, saved the business by attracting new customers.

The growth in sporting events at Tremblant, such as the Spartan race, Ironman and Wanderlust, were also a saving grace. As they sought a healthy lifestyle, the athletes found at Fluide a top quality fuel, with each juice base extracted fresh on-site.

The human element comes first

During her twenty years at the Fluide bar, Marie-Claude has created authentic bonds with her customers, many of whom have become her friends. Following her own Inspiration, she took the liberty of giving free juice to seniors, as well as pampering her employees and sponsoring local athletes.

She remembers when Philippe Langevin was just a young teen and topped up his energy at Fluide before heading for the park to train, skis on his shoulder and shovel in hand.

A new era

Since December 1, 2019, the Fluide juice bar has had a new owner, William Azeff, who runs the family business with his wife. Their first intention is continuity. “We want to respect the Fluide heritage, which is of being the place for vegetarian food and health drinks at Tremblant,” Mr. Azeff explains. He promises the loyal clientele the same recipes, a welcoming team and a positive presence at the Resort.

 

More from this author by clicking on her picture below.

Geneviève Huchette

 

Geneviève Huchette51 Posts

Geneviève Huchette a grandi à Montréal et a complété un baccalauréat en agronomie à McGill. Après ses études et quelques voyages, elle a atterri à Mont-Tremblant en 2008, d'abord pour un emploi sur une ferme biologique. Alors qu'elle continue de jardiner pour le plaisir, Geneviève travaille actuellement dans les domaines du yoga, de la vente au détail et de la rédaction. Dans ses temps libres, elle adore les sports en montagne, les jeux de société et jouer de la musique. Geneviève Huchette grew up in Montreal and completed a bachelor degree in Environmental and Agricultural Sciences at McGill University. After years of studying and travelling, she landed in Mont Tremblant in 2008, first to work on an organic farm. Although she still enjoys gardening for fun, Genevieve presently works in various domains: yoga, retail and writing. In her leisure time, she likes mountain sports, board games and playing music.

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