Staging is not just an inside job

The exterior of a property is the first place that will be viewed by a potential buyer. Curb appeal, the overall appearance from the street, is where the first impression will be formed. A well-groomed exterior will instill confidence that the interior has been maintained. Most homeowners focus their time and energy on the interior when getting ready to list their property.

And yet, it is the exterior that first captures the attention of the potential buyer. Great curb appeal matters. Its positive effect sets the stage and consequently heightens the buyer’s expectations. If they like what they see on the outside, they will likely be optimistically enticed to venture inside.

The first impression is formed within seconds when driving by a property. If the outside of the property appears aged and rundown, the impact could be unfavourable. Unless the potential buyer is looking for a fixer upper, they will drive right by. Curb appeal sends a powerful message. A well maintained exterior will stand out in photos and will add measurable value and ROI.

Quality photographs are imperative to all listings and a key factor in real estate marketing material, whether in print or on the Internet. It’s the bait that lures the buyer to view the property and make an offer. Evaluating the curb appeal is a vital part of the real estate staging process. It includes a tour of the property as seen from the perspective of a buyer.

Following an assessment, execution of recommendations and of a strategic “to do list” is crucial to securing the property’s maximum value. Invest the time to get your property market-ready. The exterior of your home is every bit as important as the interior.

Remember, you never get a second chance to make a first impression. Make the first one count.

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